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Digital Marketing Learning Roadmap

From SEO and content marketing to paid ads and analytics — a complete digital marketing career roadmap.

4 Learning Stages 23+ weeks total 4 Career Paths

Learning Path

1

Marketing Basics

3-4 weeks
Marketing Fundamentals
Customer Journey
Brand Strategy
Content Strategy
Social Media Basics
Email Marketing
2

SEO & Content

6-8 weeks
Keyword Research
On-Page SEO
Technical SEO
Content Marketing
Link Building
Analytics (GA4)
3

Paid Advertising

6-8 weeks
Google Ads
Facebook/Meta Ads
LinkedIn Ads
Retargeting
Landing Pages
Conversion Optimization
4

Advanced

8+ weeks
Marketing Automation
Data-Driven Marketing
Growth Hacking
Influencer Marketing
Video Marketing
AI in Marketing

Career Paths

Digital Marketing Specialist

$55,000 - $85,000

Demand: Very High

SEO Specialist

$60,000 - $95,000

Demand: High

PPC Manager

$65,000 - $100,000

Demand: High

Marketing Director

$100,000 - $170,000

Demand: High